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National Sales Director

Employment Type
Full Time
Contact Email
Cleveland, OH 44113

Next Steps

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Position: National Sales Director
Based in: Cleveland, Ohio
Reports to: Chief Executive Officer
Job Level: Advanced (supervisory); exempt


Essential Functions and Duties

• Sales Strategy and Growth
    o Utilize sales statistics and market data to develop, review, and maintain company-wide annual sales forecast
    o Evaluate market conditions, competitive threats, leading customer strategies, and changing local dynamics and make recommendations to address and capitalize on opportunities
    o Monitor, analyze and report sales activity against goals, benchmark results and trends, develop and implement appropriate strategies
    o Analyze and evaluate the effectiveness of sales methods, costs and results
    o Active participation with portfolio development team to build competitive and successful yearly product line-ups
    o Collaborate with marketing to develop and implement strategic brand plans, price positioning, consumer marketing programs and new product launches, etc. 

• Wholesaler Network Management
   o Analyze growth opportunities in new markets using syndicated data and distribution channels
    o Activate process- and data-driven strategy
    o Responsible for selecting and signing new distributors, successful launches and ongoing development of new markets
    o Identify and deliver on new and incremental selling channels
    o Promote positive relations with partners and distributors
    o Develop business relationships with key distributor executives and account decision makers through execution of mutually beneficial  brand plans and consistent account penetration
    o Collaborate with distributor management on sales and distribution objectives, strategies, programming and action plans on a regular basis
    o Other duties and projects as assigned

• Management of Sales Staff
    o Identify high-potential candidates and employees. Supervise, coach, develop, and motivate team with emphasis recruiting and retaining top performers
   o Work closely with Regional Sales Managers & Key Account Managers  to ensure their success
   o Ensure alignment and execution of goals and individual achievements

Required Skills and Experience

Bachelor’s degree in related field required

Work Experience
• Minimum 10 years of relevant experience, with at least 7 years at management level.
• Prior beverage alcohol industry experience required.
Required Qualifications
• Proven ability to establish and build relationships, manage distributors and work with wholesalers
• Must be process driven with illustrated successes in go-to market strategy development
• Ability to manage, coach and develop a team and influence customers to accomplish goals
• Excellent negotiation, analytical, leadership, and coaching skills
• Experience in strategic planning and execution
• Expert knowledge of sales techniques, trends, etc.
• Demonstrated success establishing a sales and distribution network
• Ability to operate in a team environment
• Excellent oral and written communication skills; ability to speak in front of groups
• Ability to prioritize and manage multiple tasks as well as strong decision making skills
• Proficiency with computers, specifically Microsoft Office programs and sales tracking programs and databases
• Ability to lift 35 pounds
• Must have reliable transportation and a valid driver’s license with a driving record considered acceptable based on our insurance company’s matrix
• Must be willing to travel (including overnight stays) 50% of the time 

Preferred Qualifications
Solid working knowledge of the beer and brewing industry